American Express Business has a repeatable content series named "Business Class", where they feature celebrity Small Business Owners ("SBO"s) who provide business insights and advice to Small business owners at home.
Their most recent shoot featured Nick Offerman and Patti LaBelle.
Our ask: Take the footage and create fun cutdown edits for social that would raise awareness and drive viewers to the longform content series.
Their most recent shoot featured Nick Offerman and Patti LaBelle.
Our ask: Take the footage and create fun cutdown edits for social that would raise awareness and drive viewers to the longform content series.
WE STARTED WITH A MESSAGE TO the Small Business Owners of the world:
Following up with edits that highilighted Nick's loveable personality, translated his funniest expressions and recapped his most hilarious moments on set
But Patti's personal brand is less humorous, so we pointed the focus towards her baking prowess, the wholesome moments captured with her family, and her generally calming and affirming presence
